Programmatic media buying utilizes advertising technology (AdTech) platforms to buy and sell online media in an automated and efficient way. A DSP can be considered the stockbroker of programmatic advertising. Just like a stockbroker buys shares from a stock exchange on behalf of investors, a DSP buys inventory from an https://programmaticadvertising30627.link4blogs.com/50358119/5-eenvoudige-feiten-over-advertentieautomatisering-beschreven